The economy is calling out for entrepreneurs and SMEs. Some people are more naturally entrepreneurial than others. Furthermore they show these tendencies at different stages during their lives and in varying situations.
Relationships between the social environment and personality traits. An extension of the latter point is how much of this can be learned. The terms 'entrepreneur' & 'enterprise'
In the story of Intrason, we have met two words that have come to preoccupy so many politicians, managers and scholars. For governments throughout world, a problem has been to kindle the 'enterprise culture' which is both stimulating growth and generating new jobs.
Often the term 'rekindle' may be more relevant because of the common feeling that the spirit of enterprise has been lost. For the general manager, enterprise has become associated with innovation and dynamic adaptability. In large organisations, leaders have sought how to reproduce the same lost spirit to revitalise their sagging hierarchies.
For scholars, the words pose something of a puzzle. We seek answers to questions from
- 'Who are entrepreneurs,?'
- 'How are they created?'.
- 'What government policies encourage their activities and nurture their business?'
While there is a consensus that the entrepreneur is a key element in the economy, divergence between two main lines of thought continues. One concentrates on willingness to accept risks while the other stresses the innovatory function. Putting these together, we can summarize by saying saying that:
- Entrepreneurs are agents of adjustment.This means that, in being flexible in their choice of business and the way they conduct it, they both lead and satisfy the adjustment needs of the whole economy.
- Entrepreneurs apply innovative ideas, changing the way businesses convert inputs into outputs.
- Entrepreneurs go beyond replicating the current processes in the market
They find new marketing processes to reach new customers or satisfy existing customers in new ways. They also take risks. In each of these aspects; the entrepreneur breaks new ground, usually seeking incremental rather than great change.
In this way the person is a calculative risk taker yet not an out-and-out gambler. Many entrepreneurs lack formal skills in risk management. The intermediary entrepreneur is alert to profitable opportunities for trade. The opportunity arises from information.
- The intermediary spots opportunity not processed by others yet which is freely available. The intermediary's advantage is alertness, for otherwise no special skills required. Although accounting assists.
- The originator goes beyond being alert to imagining opportunities.This is a special skill involved in not only finding openings amid uncertainty but in identifying their potential and assembling resources to exploit them.
- The innovator relies on aptitude to develop new technology.This gives a temporary advantage over other firms. These firms can eventually respond by extending or replacing the innovation. There is some difference with intermediary, who sometimes exploit the innovations of others.The innovator differentiates from the originator, whose function may equally lie in marketing as in technology.
- The risk taker gains profit as the reward for carrying risk. Assesses the uncertain future and ventures in business according to judgement.
- The co-ordinator makes judgements and co-ordinates resources.Central to this view is access to resources. without which the entrepreneur could not function. This means capital. As the economy changes, the co-ordinator is first to adapt, matching changing supply and demand. In fact co-ordinators make the economy work. Underlining their risk taking nature.
Established Entrepreneurs don't necessarily cover themselves with insurance.
90% cover their property. Only 10% cover health, personal accident, travel or patents and copyright.
To sum up. What is an entrepreneur?
- An entrepreneur is a person who shows willingness and ability to take reasonable risks for gain in business or commerce.
- Enterprise is the behaviour shown by entrepreneurs, which is taking reasonable risks using personal resources.
Note that the definitions say nothing about the size or type of business activity. As we shall see, being an entrepreneur involves using a wide range of management skills in a variety of sizes of business.
Researchers have examined personal traits for clues to explain many aspects of behaviour, leadership, and entrepreneurship.
- Need for achievement: Monetary gain is not the sole driving force behind entrepreneurs. They gain satisfaction from solving problems and taking responsibility for their outcomes.
- Desire to be in control of environment and destiny: This is the preference for being one's own boss rather than being employed (and directed) by another.
- Willingness to take risks: The consensus on this point has been documented/noted above
- Need to be independent: This is the wish of not having to rely on, or be responsible to others.
- Unconventional personality: This is the feeling of being out of place at a large firm.
- Capability for innovation: Innovation can relate to any aspect of the business.
There have been studies that have tried to establish whether such traits distinguish entrepreneurs from the rest of the population. Are entrepreneurs really different to others? Clearly some factors are required of all successful managers, especially the important need for achievement and desire to be in control. For not only are managers directly responsible to other officials, and hence dependent roles, but also they thrive on being responsible for others, their welfare. They exercise freedom and take risks.
A further question concerns whether entrepreneurs are born or made. If such traits are needed by managers and entrepreneurs, then entrepreneur development should, and does, have much in common with management development. In other words, many aspects of entrepreneurial behaviour can be acquired through learning and experience.
Answers to these key questions could be useful, for example, in predicting whether an individual is likely to succeed. As with other aspects of human activity, it is inappropriate to pick out just one or a few factors when entrepreneurs are clearly characterized by their diversity. In addition, factors in the social and economic environments, which may have greater effect than personal differences. Of which, are sometimes the subject of ignorance by this approach.
Beyond personality, there is evidence that social factors influence the likelihood of a person becoming an owner-manager/entrepreneur.
- Peaks in the age profile of the self-employed;
- The best single predictor of self-employment is whether the family has included some form of the same;
- Self-employment is more prevalent among married than among single people.
- Self employment follows from social marginalization and is more common in some ethnic groups
While such factors may be noted as more typical of entrepreneurs than others they do not help much with the question of what makes an entrepreneur. For instance, from correlational data, one could argue that marriage may may encourage self-employment in some way. The danger is the same evidence supports the opposite argument - self-employed people are more likely to get married!
The interaction of personal and social factors is illustrated by data on the age of the self-employed. One study found almost half business starters were aged between 30 and 45. Others identified two peaks in the age profile of self-employed people, namely 35-44 and over 65. A different approach compared the growth rate of small privately owned companies with the age of their directors. The companies, with a minimum turnover of £2million, were beyond the start-up phase. Companies with younger directors, around 30 years of age grow more quickly.
Although the measures and age groupings in such surveys do not correspond they all point to changes with age. "I can suggest that the peak among the thirty somethings" depends on their having gained sufficient experience to set-up in business while retaining the drive for achievement. The second peak among over 65s is explained by their minimal chances of formal employment. Small-scale self-employment supplements pensions.
Self -employment runs in families. This is not only because ownership is inherited but seems to follow from values and skills that parents give to their children. Inheritance might be a mixed blessing. There is evidence to support the adage, 'Rags to rags in three generations'. Only 8 per cent of family businesses reach the third generation. Decline in family businesses is not inevitable, however.
People's ability to learn is the key skill separating the potentially successful from the rest.
I remember on freshers week, the course manager said your degree will depend on your ability to make notes. You'll have material on the projector and in handouts, but it's the notes you take while being lectured, the quality and the quantity. I take neat notes without looking at the page whilst doing so. This ensures that I'm observing body language traits and emphasis from the lecturer, as well as, writing down virtually every single word they say. If I wasn't doing this, their speech will be gradually forgotten over a period of time. With the notes you can get close to a 100% of perfection when it comes to report writing or examinations.
Of course this is replicated in meetings and seminars in the business/real world. I actually learned this skill at store managers meetings. The notable one being the Jill Dando annual conference at the National Exhibition Centre, Birmingham. Due to the fact I took notes, I was able to recall her message that day.
There were meetings, courses, seminars frequently, increasing in quality after the merger. Although, the synergy David Simons was seeking from the amalgamation was not forthcoming. In fact, he lost £10million out of his own purse, admitting he made a grave error. An error well documented in business pages of fleets streets finest, for a significant period following that fateful decision.
Here is my diagram on the similarities between the general manager and the entrepreneur.