Establish Mission and Objectives
The first step is to establish a mission for the business, which may be set out in the form of a mission statement. What is the immediate & long term aim or goal of the business? A recording artist should have a scheduled plan on what they want to achieve. Even if they're just doing it for the hell of the fun. A structured plan may not be meet with approval initially, too much like school or work. These are tried and tested methods in any field of life.
There should be a clear emphasis a clear focus on the consumer of their material. Whether its physical retail sales of their music, or their touring & live show objectives.
The mission is usually established on a 'once and for all' basis. Its rare for a sound business to alter their mission statement.
Real World
On a mission
Mission statements often set ambitious aims for the business. Two examples of mission statements are set out below.
British Sky Broadcasting Group plc (Sky) has a mission to: (check out their Financial Statement) I will break it down for you if you like. I will charge you £100 for an Independent Report all payments DanSynergism inc
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