The Web Generation & Management Accounting

The Collaboration Economy






'Wikinomics' communities don't have to pass people by. Anyone can immerse themselves in co-creation.
This is a new breed of participation; the web generation, known as the"baby-boom echo."( Generation Y), I personally prefer the 'net generation'.


Americans, the younger Americans are in general-genius compared to previous generations.There is an older generation Television 24/7 culture. This is linked to the fast food generation. Young net generation americans are learning to eat junk food in moderation. Some parents are clinically obese.Junk food & TV 24/7.


Young Americans are creating global empires in their teens.Google boys.Facebook-Mark Zuckerberg
These youngsters are by design  like musical superstars.  


Net generators are influencing all workplaces, markets, and social gatherings. Their writing is providing marketing buzzwords, design visualization ideas.


These youngsters are growing up with 10 times more power than their parents before them. More knowledge than  previous generations.Look at the doors My Space has opened for artists around the world.


Since 2003 its launched hopefuls into global superstars.Danah Boyd,an ethical university based social scientist  has an "ethnographic" account. My Space was just to check-out the Los Angeles music scene.That was all it was for. To discover music solely in LA.


The b-web (business web) model where masses of consumers, employees, suppliers, business partners,and even competitors cocreate value in absence of direct managerial control. 


Why is this happening? Its all about the declining cost of collaborating.


Oddly this is a model not from the 90's but from 1937.


Ronald H. Coase published a paper titled "The Nature of the Firm." He'd just toured ford & general motors.These are the industrial 'behemoths.' They left  him puzzled. How, he wondered, could economists not act as individuals rather than tens of thousands of coworkers?




Management Accounting For Decision Makers




Management Accounting is the most important aspect of business. Its different to accounting & bookkeeping.Its anlaysis of what the numbers mean. How they will affect the business.The most informative business tool available to any business.


Over the past two decades, the environment in which businesses operate has become increasingly turbulent & competitive:


1.the increasing sophistication of customers 
2.the development of a global economy where national frontiers become less important 
3.rapid changes in technology 
4.the deregulation of domestic markets(for example,electricity,water and gas)
5.increasing pressure from owners (shareholders) for competitive economic returns;
6.the increasing volatility of financial markets.


Reference ISBN:0-273-71044-3 This affects all business.


I don't think micro fully appreciate; to stay ahead of the competition they need to be mirroring larger, maybe more advanced business.Too many SMEs failing because they're not completing management accounting. For example,  margin of safety, break even analysis in their marketing campaigns.


This is leading us into the world of strategic management.
Thank you to everyone at the Huntingdon all day seminar. I'm better presenter now. 


Strategy wasn't even discussed at uni in that depth. We designed specific strategic plans of genuine purpose. Linking internal resources of the business to our external environment. We discussed competitors, affluence of the locality, suppliers, promotional trending. Plans of skilling the workforce, how we're being exploited, without a skilled workforce.


To achieve this requires the development of strategies and plans that take account of the business strengths and weaknesses,